About us
Building the distribution infrastructure for travel insurance
HelloSafe started as a comparison platform for travelers. Atlas is the platform we built so travel businesses around the world can distribute that protection simply and profitably, whatever their market.
- 2019
- Year founded
- 2M+
- Travellers covered
- 40+
- Insurers compared
- 1,200+
- Active partners
Mission
Make travel insurance obvious
Everywhere in the world, the same problem: travelers who believe they are covered, only to find out on the day it matters that the conditions don't apply. A medical cap that runs out in hours. An exclusion buried 30 pages deep. A cancellation clause that only applies to half the real-life reasons people actually cancel. HelloSafe was built to change that: compare real limits, expose real exclusions, and distribute real protection. Atlas is the B2B layer that lets agencies, blogs, OTAs, and platforms worldwide do the same for their own audience, under their own brand.
"Atlas is the tool I dreamed of having when I was searching for the best travel insurance for my clients."
Antoine Fruchard Co-founder & CEO Our values
What guides every decision we make
Independence
No insurer can buy a better position on our platform. Every policy is evaluated against the same criteria, published and verifiable by anyone. When we list a product, it is because it is good for the traveler, not because it is profitable for us.
Full transparency
Explicit commission model, public scoring criteria, unambiguous program terms. You know exactly what you earn, how it is calculated, and why. The same clarity we demand from insurers, we apply to ourselves.
Real usefulness, not just apparent
Travel insurance is only useful on the day something goes wrong. Our job is to make sure the coverage is real, not just sold. That means refusing to list policies we would not recommend to someone we care about heading out on a trip.
Our story
From comparison to global distribution network
- 19
A team of travel and insurtech specialists, frustrated by a market that collects premiums without truly protecting travelers, decide to rebuild comparison from the ground up. HelloSafe launches with one goal: every traveler should know exactly what they are buying.
- 20
100,000 travelers covered. The pandemic reveals the scale of the problem: millions of people discover their insurance does not cover COVID-related cancellations. HelloSafe updates all listed policy clauses in real time and becomes a go-to reference on coverage clarity.
- 22
International expansion across multiple markets: UK, Canada, US, Mexico, Australia. The conviction holds: the travel insurance opacity problem is universal. So is the solution.
- 24
2 million travelers covered. Launch of Atlas, the B2B platform that lets travel businesses anywhere in the world distribute travel insurance with no broker license, no claims management, and transparent commissions from day one.
Ready to get started?
Join the distribution network
Free sign-up, approved within 24 hours. Join 1,200+ partners already distributing HelloSafe worldwide.