Ancillary revenue stops at bags
Seats, bags, upgrades: everything is monetised except insurance. That margin goes to an insurer you don't control.
For OTAs & booking platforms
Insurance at checkout, ancillary revenue on every booking
Your travellers already book flights and stays with you. One module at the moment of payment, pre-filled with the booking data: you earn a commission on every protection added.
- At checkout
- pre-filled module, no redirect
- Up to 20%
- commission on every policy
- API or white-label
- in your funnel, in your colours
- BIN check
- 6 digits: covered or not, exclusions
What's capping your ancillary revenue today
Redirects kill conversion
Sending the traveller to an insurer's site breaks the journey: drop-offs pile up and attribution gets blurry.
Becoming an FCA-authorised seller isn't on your roadmap
Authorisation, compliance, claims: selling insurance yourself is a regulated activity, far from your product.
How HelloSafe fits into your funnel
An offer at the moment of payment, embedded in your journey, while HelloSafe carries the insurance side, compliance and support.
One module at the moment of payment
The offer shows up at checkout, pre-filled with destination, dates and travellers. One click to add, zero friction.
Embedded in your journey, no redirect
Real-time quotes over a REST API in your UI, or a hosted widget in your colours. The traveller never leaves your funnel.
Real ancillary margin
Up to 20% commission on every sale, recurring commission on renewals, monthly payout with no threshold.
HelloSafe carries the insurance side
Compliance, policy documents, complaints and customer support: all carried by HelloSafe's FCA-authorised insurers and partners, not by your platform.
Bonus for your travellers: Free 1GB travel eSIM, first visa application covered, and other exclusive services added to the booking. Real perks, not affiliate links.
How it fits into your funnel
At payment, the BIN (the card's first 6 digits) tells whether the traveller is already covered and shows the exclusions. You sell them the gap, with no break.
- 01
The traveller reaches payment
They've already chosen their flight or stay. You monetise seats and bags already: insurance was the missing piece.
- At the moment of booking
- Trip data already known
- No redirect
- 02
The BIN reveals their coverage
The first 6 digits of their card are enough: Atlas Coach tells whether they're already covered and shows the exclusions (caps, cancellation, excluded activities).
- 6 digits are enough
- Covered or not, in plain terms
- Exclusions shown
- 03
You offer the gap, pre-filled
The module shows the cover that's genuinely missing, pre-filled with the booking. One click to add, in your colours, no redirect.
- Pre-filled by the API
- REST API or white-label
- No redirect
- 04
The commission lands in your reporting
Up to 20% on every policy, renewals included, in the same dashboard as your other ancillary revenue.
- Up to 20% commission
- Renewals included
- Payout on the 15th
How much could you generate?
Adjust the sliders to match your situation. You earn up to 20% commission; the estimate uses conversion rates observed on the programme.
Estimate your potential
Your assumptions
5,000 bookings/month
60 %
You earn up to 20% commission on every purchase. Assumed conversion rate: 8%. Indicative volume estimate. Your actual results depend on your audience, your content and seasonality.
Estimated purchases
240/ month
on which you earn Up to 20% commission
Bookings with an insurance offer / month3,000
Estimated purchases / month240
Attribution cookie90 days
Already using it
Excellent 4.6 out of 5 · 788 reviews Trustpilot
"The insurance step went from a redirect to a simple toggle at payment. Attach rate tripled and the commission lands in the same reporting as our bag fees."
Marco Tan
Head of product, regional OTA
"We A/B tested HelloSafe at checkout vs. no insurance offer. The HelloSafe variant added 11% to average order value and was live in a weekend."
Emma Clarke
Revenue team, boutique OTA
"The pre-fill API is what made it work. We pass destination, dates and traveller count from booking data: users see the right offer with zero re-entry."
Jae Park
Platform engineer, flights-and-hotels OTA
Frequent questions from booking platforms
API or white-label, which one?
Both are available: real-time quotes over a REST API in your own UI, or a hosted widget in your colours. You keep control of the experience.
Does the traveller have to re-enter data?
No. The pre-fill API carries destination, dates and travellers from the booking. The traveller adds protection in one click.
Do we have to become an FCA-authorised seller?
No. HelloSafe works with FCA-authorised insurers and partners: compliance, regulatory documents, claims and customer support are carried by them, not by your platform.
How long to launch?
We open a sandbox and most platforms launch in a few weeks. Sign-up is approved within 24 hours.
How do we get paid?
Up to 20% commission on every policy sold, renewals included, paid on the 15th of each month, with no minimum threshold.
Another question about the OTA programme? Contact us
Got a different profile?
Ready to get started?
Add protected bookings to your funnel
Free sign-up, approved within 24 hours. White-label widget or API: we open a sandbox and you launch in weeks.